Want a look at what little things CAN make a big differnce? Like to know what things happen when a trend, fad or “it” things start to catch on and why that is so? Get a copy of “The Tipping Point” by Malcolm Gladwell. I am interested in what makes people, or groups of them, tick and this book has some great insights into what actually happens. Most interesting is how it shows some new marketing strategists are looking at these ideas and using them, and my guess is this could have some great implications for the Internet, blogging, and advertising. Hmm.
One item of interest to me that is discussed in this book is the concept of “stickiness.” It is one of the three agents of change. If something is sticky, it has an impact. If it’s sticky, it can be contagious and spread. What a concept for anyone interested in advertising or public relations.
I loved the idea of some people being “connectors.” I have taken advantage of other’s connectedness to pass information around, so I could really relate through my own practical experiences.
This is a very interesting read with practical implications that open up a lot of possibilities for someone with an idea, a new product or a new concept and an understanding of how to reach a tipping point.
Buy my copy for $10 – email me.